Marketing is tough and is never over. Your website markets your services almost more than anything else and is usually the one tool overlooked in a marketing campaign. The thing about most websites is that a good website has a great headline. The rest of the content is less important in terms of what people see and if people will keep reading. When you are a large company, such as Transglobe Property , you no longer have to do this, but as a small company it can be hard to get people to continue to look at your site long enough to buy something.

The thing to remember is that a website headline is like a news headline you want it to be pithy, witty and make a statement. While it feels like common sense to make the name of your business the headline of your website, your company name is probably not well known and will not have a lot of meaning to your customers. You will also want to avoid welcome statements. They won’t help anyone get to know you better and they don’t make the company feel more personal. It does waste the time of the customer who is looking for information on your product. This is a now culture , and the people who visit your site want information now.

Here is the trick to making a good headline from a marketing standpoint. Avoid vague statements, make plain and clear statements about the product. Use your statement to say what you do, the problems you solve, who you do it for, and possibly even a key selling point. This will make your headline stand out. Instead of ” Renter’s Warehouse “, try a headline more like, “Find a home fast, even when you have to travel across the globe.” This says what problem you fix, the service, who you are aiming at, and stands out from the other property management companies in the area.

How to Make a Great Headline is a post from: Travel for Pennies

Monterey, California has an awful lot to offer any visitor, with a wide variety of attractions, and a wealth of things to do. It’s very famous for its seaside life that attracts a kind of mythic quality. There are some days of glorious sunny beach weather, and other days where there is all the aura and the mystery that the sea can bring, and it’s not been lost on a number of famous artists and writers. John Steinbeck might be the most famous resident, and it’s interesting to note that he eventually had to leave because his complex reputation made it difficult to live anywhere he was recognized.

One of its other famous sons, and no less complicated, is Frank Zappa , who was born on the east coast, but lived here for a time. Following any of these footsteps is worth a trip here, and there are plenty of fabulous hotels to make the stay a pleasant one. It’s difficult not to have a pleasant time here, and it’s even a bit hard to imagine Zappa being gloomy here. Of course, he was always a bit gloomy everywhere, or at the very least somewhat sardonic. Perhaps the sea air is a kind of balm, offering a kind of clarity to look at the world with a critical eye.

Frank Zappas ’s time here was relatively short, having moved here with his military father, and staying for a few very formative years, before moving further south. Considering the breadth and depth of his musical canon, it’s worth wondering over his high school band years, where classical music was the music of the day, and thinking of how these notes were slowly seeping into his mind. This same mind would later proved to the world a remarkable dexterity, and a sponge-like quality that accompanies genius. Sitting on the wharf in Monterey, puzzling over how we get from one place to another, the lure of the sea continues to call, and inspire.

Zappa’s Monterey is a post from: Travel for Pennies

The list of famous New Yorkers is extensive, to say the least.  Not only is the city famous for giving birth to a whole bunch of famous people in all fields, but there are recent philosophical ideas that suggest that our definitions of famous should be adjusted.  This isn’t that simple idea that Warhol had, where everyone would be included until it became irrelevant and ridiculous, but more nuanced, making us rethink what is valuable and important in our multiple cultures.  We are certainly seeming to become more local, that’s for sure, with more focus on what’s essential in our own back yards.

The big picture is also very much a part of how we do things, now, and this might all be a complex way of talking about the local and global idea.  New York is one place that really seems to have this notion ingrained in the consciousness, and perhaps because it was practically invented here.  There might not be another place in the world right now that has the mix of cultures and ideas that New York has.  It’s possible that Los Angeles comes close, but that’s probably as close as one might find.  There is a sense of being in Rome, or any of the cities that have been the place where all the cultures converge.  It might not be a renaissance right now, but there have been significant moments when a rebirth was happening here.  Visiting here is a good way to get in touch with what’s really happening, to get the view on the ground, and this site has some great hotels.

While there are many global sensitivities that are part of the landscape here, there are also great concentrations of the local population who are working to make the city a better place.  There are many different neighborhood initiatives to help the underprivileged, create jobs, recycling, community gardens, green awareness and many other important and worthy concerns.  This is a great demonstration of how thinking locally and acting globally can work, where we can truly focus on our own gardens, with the understanding that these, too, are all connected.

Local New York is a post from: Travel for Pennies

Georgia is a great place to see concerts.  Its rich musical history acts as a not-so-silent witness to the spectacular musical present, and it’s possible to see multiple forms working at once.  There are influences here that run very deep, and it’s no wonder that so many interesting and talented artists come out of Georgia.  The blues has been a long presence here, as well as jazz, Georgia being part of that essential cultural framework that gave birth to these forms.  It’s also a great place for alternative rock, hiphop, r&b, and a number of other exciting musical forms.

All of this is a great prelude for the upcoming event, where all the hotels should be brimming over with Norah Jones fans.  She’s coming to Atlanta this summer, and the show promises to be a very exciting evening of musical virtuosity.  It’s been a couple of years since she’s had a big world tour, and it’s also been awhile since she’s had a new album, and with the Fall just released, it’s high time to get the songs in your blood, so you can hum along during the show, or politely mouth the words.

Her career has been a fast rise to where it is right now, which is pretty much right up there on top of the world.  Born in Brooklyn in 1979, with Ravi Shankar as her father, she had a musical upbringing that few people in the world can lay claim to.  She has worked with a stunning number of very influential people, such as Bob Dylan, Ray Charles, Atlanta’s own OutKast, and Will Sheff, on a number of side projects.  It seems as though she’s always working, creating new sounds and songs, and also giving time to help with charity causes.  Her voice is a haunting thing on disc, and it’s an impossible thing to behold in a live setting.  This is a hot ticket.

Norah Jones in Atlanta is a post from: Travel for Pennies

Okay, can you believe that we went to Orland, Florida and did not go to Disney Land? And if you believe that, then can you believe that we’re also fun loving adventure seekers who get the most out of life? Hmmm, are those mutually exclusive statements or can they actually be applied to the same people? Okay, this isn’t a guessing game and the truth is that both of those statements are true. We were in Orlando and do love thrilling life adventures and while we had a great time there, we did not make it to Disney Land. There, the truth is out, but not the full truth and nothing but the truth.

In actuality, we were only there for a few days and actually only intended to pass through on our way to Miami to visit relatives. It was a road trip my husband and I took together while we rarely orient our travel agendas according to road trip structures, this was really one of the most relaxed and fun vacations we had taken in a while. We pulled into town and were just going to spend the night in a hotel like the Florida Orlando hotels described in various travel brochures. We had some early dinner at Cala Bella and the fabulous sent of garlic seduced our senses as we walked in the door.

Later we stopped at a couple of clubs and had such a nice time that we decided to stay the whole next day and leave the following. We woke up and decided it was a prefect day for some golf. We found the Eagle Creek golf course and were pleased to find out that not only was the course beautiful, but they also had equipment available to rent. We really had a nice time that day and enjoyed a great lunch in the clubhouse. We thought about going back to Cala Bella for dinner, but wanted to explore more of the city so that’s what we did. We pretty much drove around, wandered through some shops and just kind of got an overall feeling for the city on our third day. We finally left but decided that Orlando is definitely a place we would like to visit again. And of course we’ll go to Disney Land when we do.

Golfing in Orlando is a post from: Travel for Pennies

Cultures migrating and cultures in migration voluntarily is sometimes understood as a very contemporary phenomenon.  There is a history of peoples being forcibly removed through acts of violence and terrible injustice, or the idea of cultures moving because of oppressions from social conditions, the state, or economic conditions.  There are also the countless wars that have left populations nomadic.  In this light, it’s rather easy to see how the idea of migration would come to signify negative connotations, and also be linked with a history of fear.  At the same time, there is a growing body of evidence that some shifts in population have come about voluntarily, and more often than not, seem related to the ways we might think about travel today.

It is easy, for example, to have a room reserved at a Lafayette hotel and set out to learn about the history of the cultures here.  The stories will be enormously rich, and no doubt fascinating, demonstrating that local populations are never as steady or sturdy as they seem, and we’re always witnessing acts of people in flux.  This is as true here as it is anywhere, with the history of how the French became enmeshed in the political structures that make contemporary Louisiana what it is.  One would need to start investigating the French Creole to get an idea of how this all came about.  This would perhaps lead to an idea of where things might be going in the future.

Interestingly, determining the future here is not only as unlikely as it is in any other venture, dealing with human populations makes it much more difficult.  We might move because of violence, curiosity, love, or sometimes it’s just a matter of whim.  This is not only true for Louisiana, of course, but applies to every place.  And it’s becoming more certain that some populations that have always been believed to be sedentary are not that in the least.  For many of the so-called ancient or primitive cultures, there are long histories of travel and transcultural contact.  People are curious, and if there are other people nearby, or thousands of miles away, we tend to like to meet them.  What happens next complicates the world, and makes life worth living.

Lafayette and Migration Patterns is a post from: Travel for Pennies

If you’ve come to Atlanta, Georgia, and you’re an American, it almost seems a rite of passage that you should go to the World of Coca-Cola Museum.  The soft drink has been around since 1886 when an Atlanta pharmacist named John Pemberton mixed together a dark liquid the color of caramel and took a couple of doors down to Jacobs’ Pharmacy; there, he mixed the solution with carbonated water and everyone at the drug store that day agreed they liked the taste.  Frank Robinson, the bookkeeper for Pemberton named the drink Coca-Cola, and wrote it out by hand with flourishing penmanship.  The famous logo of Coca-Cola was born and for the first year Pemberton sold at five cents a glass a total of nine glasses a day.  In 1888, Pemberton died, and the company was sold to a man whose name few Americans will know, Asa Griggs Candler, for less than three thousand dollars.  Today, the company makes ten billion gallons of syrup a year to mix with carbonated water, an astonishing rise in fortune.

Whether you’re staying in a hostel or in luxury in the Atlanta hotels, the World of Coca-Cola Museum seems worth a tour.  I recall the Coca-Cola Museum in Las Vegas (long since closed) and how much fun it was to wander around the various Coca-Cola items in the gift shop and to do taste-testing of Coke products most of us have never heard of before.  You may find the exhibit a bit of an advertising for a corporation, yes, but it’s also a part of American history.  If you have a bad back, I’d be sure to avoid the 4-D experience or sit in the non-motion chairs (even at the risk of the tour guide asking in front of everyone whether or not you wish to sit in the non-motion chairs; you’ll thank yourself later for not going through any pain).

You’d think for a drink that’s so ubiquitous, most people would know where the product originates.  But even a visitor from South Carolina (fairly close to Atlanta, Georgia, as states go) didn’t realize where Coke had its humble beginnings.  He won’t make that mistake after his visit to this commercial-oriented museum.

A Beverage Museum in Atlanta is a post from: Travel for Pennies

After a long walk to downtown Seattle, I started to walk some more, all the way to the Space Needle. Along the way, I snapped some pictures of the building featured in the TV show ‘Grey’s Anatomy‘. Once I reached the observation deck, which is 520 feet up, I started taking more pictures while the sun was peeking through the always present clouds. I headed back down and hit the gift shop. Then I went across the street over to Zeek’s Pizza and grabbed a few slices of pizza.

After I filled my belly, I went down by the waterfront to and checked out the Olympic Sculpture Park. Then I continued to walk along the waterfront and came upon the Christopher Columbus statue and a pier. Then it was time to do some shopping, I needed some clothes for this soccer game I and my best friend were going to attend later. I got a sweatshirt, a hat and a jersey, oh a one large foam finger…Go Sounders!

On my way back, to pick up my friends dog from the doggy day care, I ran into the Hammer Man statue, but I had to climb too many steps. When I picked up my dog from the ‘Downtown Dog Lounge’, I purchased the t-shirt they were selling. It says ‘I (heart) Dogs’ and it has the store logo on the back. I dropped off the dog and the t-shirt at my friends apartment. She gave me a key to her apartment, and I could have stayed with her, but then I’d be missing out on the great accommodations offered at my luxury hotel that I found at this site.
After dropping off her dog and her new t-shirt, I finally reached the my luxury hotel and took a little time to relax before I needed to change my clothes for the soccer game and before my best friend to come by and pick me up. When we got to the sports arena, the Seattle Sounders were already playing against the Kansas City Wizards. The Sounders ended up losing, 1-0, but they really played quite well, especially since they were one man down and their backup goalie was ejected. After all my walking, I told my friend to just drop me off at my hotel, I needed much rest.

Seattle Sounders are Supreme is a post from: Travel for Pennies

Missouri is one of those states in the Midwest that has states all around it. Some of those states seemed surrounded by other states, which of course they are, but I mean they really seem like they’re closed in. I guess it’s no different than states that sit on one of the coasts, they have something else on all borders and it’s easy to fill wrapped in by the sea. I think with Missouri I mean more the amount of states, or other elements, that actually surround it. Do you have any idea how many states border the state of Missouri? Eight states. That’s right, there are eights states that border the single state of Missouri, that’s a lot right? I mean, if I were a resident I think I would feel a little nervous, but that’s ridiculous of course. It may have more states that border it but it doesn’t have as much land area as what say state like Texas or California has. And I’m from California, but our borders don’t make me at all nervous. I guess I don’t know what I’m talking about. Other states don’t try and take over states, I must belong to a previous time period, like the Civil War or something.

Missouri has had an incredible interesting history, and was the location of the Mormon War, if you can remember that. There were other states with Mormon wars, like in Utah, it was just called the Utah War and Illinois had a minor Mormon war, which is typically known as the Illinois Mormon War. Anyway, it as the Civil War that interests me and sometimes I’m even led to believe in reincarnation based on my fascination with it. It’s more than just interest, sometimes I feel like my life perspectives are more in tune with that time in Missouri’s history than in the current. Tourists will usually visit memorials and be interested in aspects of the St. Louis Massacre and you can find information here on hotels that have different battle sites locations and stuff. Missouri was originally a Union state and May of 1861 Union soldiers battled with civilians on the streets of St. Louis. At least 28 people were killed during the confrontation and over one hundred were murdered. This event caused a lot of Missouri citizens to back the Confederacy. Conflict between the two sides continued to plague the state throughout the war.

St. Louis Massacre and Missouri During the Civil War is a post from: Travel for Pennies

It’s not difficult to find good Cuban music in Tampa.  The city itself is small, but the Tampa Bay area has a fairly large population, and it’s one of the more diverse places in Florida.  There is a lively local culture, or constellation of cultures, which means there is always something interesting to do.  It’s always a good idea to get plugged into the local community, but if the time here is too short, then it’s good to come with a few basic ideas about what’s happening in town.  A good source for hotels is here, and for music, there are many different nightclubs where you can hear popular as well as new musicians trying out their rhythms on usually responsive audiences.

There are also other groups that perform for cultural and spiritual functions, and these might be a bit more difficult to find.  For the spiritual traditions, there’s no question that these songs have some of the most intense and complicated rhythms in the world.  Basing the measures on African instrumentations, as well as mixing in the local Cuban influences, there is a depth to the beats that are difficult to translate into secular circumstances.  However, some groups have perfected these songs for performances that are more folklore than religion, and these are more accessible to newcomers.

Son de Mi Tierra are a great example of a local band who captures some of the essence of Cuban music, while still maintaining a performance aesthetic that can translate to popular music aficionados as well.  This is a good place to begin looking, as they do play many local community events, such as Halloween festivals and Hispanic Heritage celebrations.  Look for them, and keep your eyes and ears peeled for recommendations.  It might not be likely to hear any lengthy discussion about African rhythm in Cuban music, but if your Spanish is good, and you happen to have the chance to speak with a drummer, there are probably a few good conversations that can come out of the deal.

Son de Mi Tierra en Tampa is a post from: Travel for Pennies